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The spirit of the World Cup made personal with custom jerseys.
The Lowdown
2/minThroughput
240Custom pieces
vinyl plotting with heat press applicationCustomization
4Person crew
The Run
Guests designed their own Lowe’s soccer jersey on tablets running Family Industries’ custom app, adding their name or nickname plus the number 26.
The Pace
The team vinyl-plotted each name and number on-site, then heat pressed it onto the jersey. Sharp edges, no peeling, ready to wear straight off the press.
The Loop
Guests stepped up to a tablet, built their jersey design in real time, and watched it get cut and pressed right in front of them. What they left with wasn’t generic merch. It had their name on it and felt made just for them.
The Brief
SiriusXM and Lowe’s, working through agency NVE, wanted a World Cup moment that felt personal instead of a standard giveaway. Live customization turned a mass-produced jersey into something guests felt part of, built for social sharing and built to make them feel in the moment rather than watching it from the sidelines.
Make Merch The Experience.
