Scroll Down • Scroll Down •
Bringing winter vibes to sunny Los Angeles with custom, laser engraved beanies.
The Lowdown
Holiday magic officially landed in Century City, and Meta made sure everyone felt it. Tucked inside the Century City Mall, The Ski Chalet powered by Meta transformed a regular shopping day into a full-on winter escape—equal parts cozy, futuristic, and seriously fun. With experiences spotlighting Meta’s collaboration with Oakley, guests bounced from activation to activation, but one stop kept stealing the spotlight: The Pro Shop.
That’s where our live customization team came in hot—well, laser-hot. Behind the counter, we were crafting premium winter beanies that felt more like keepsakes than swag. Each beanie featured a leather patch front and center, ready to be personalized. Guests filled out order cards with their initials or full name, handed them over, and watched the magic unfold.
Using precision laser engraving, our team etched every detail directly into the leather patches, turning simple ideas into polished, high-end custom pieces in real time. The reactions said it all—wide eyes, phones out, and plenty of “wait… that’s mine?” moments as guests saw their designs come to life.
By the end of the pop-up, The Pro Shop wasn’t just a booth—it was the heartbeat of the Chalet. Custom beanies were walking all over the mall, the energy stayed sky-high, and Meta once again proved that when tech, design, and hands-on experiences collide, the result is unforgettable.
