
Smart glasses, custom cases, and car culture roll into the Grand Canyon State.




The Lowdown
Amid the sleek luxury of Arizona Car Week, Meta and Ray-Ban rolled into the Otto Car Club in Scottsdale with the ultimate fusion of fashion and technology—the Meta Lab pop-up! This stylish activation gave guests an exclusive first look at the all-new Ray-Ban/Meta smart glasses, offering hands-on experiences and the chance to take home a pair on the spot.
But the innovation didn’t stop there. Our live customization team was on-site to elevate the experience, giving every purchase a personalized touch. Customers stepped up to our interactive tablets, powered by our cutting-edge mobile customization app, where they could choose from a variety of designs and monograms to create a case that was uniquely their own. Once their selections were set, our team brought their vision to life with precision laser engraving on sleek leather cases.
The energy at the Meta Lab was electric as guests combined next-level tech with bespoke customization, leaving with not just groundbreaking smart glasses but a case that reflected their personal style. This activation was the perfect blend of innovation, craftsmanship, and creativity—just another way Meta and Ray-Ban are redefining the future of wearable tech!