MetaLab

From November 8 to December 31, 2024, the heart of West Hollywood pulsed with creativity as Meta and Ray-Ban joined forces for the unforgettable MetaLab pop-up on Melrose Avenue! This dynamic event introduced the groundbreaking Meta/Ray-Ban smart glasses, drawing crowds eager to experience the fusion of fashion and innovation.

Our live customization team powered the MetaLab Custom Shop, turning every smart glasses purchase into a personalized masterpiece. Guests who snagged a pair could visit our station to customize their glasses case with on-site laser-engraved designs made on the spot. Using sleek tablets, customers designed their engravings—from bold initials to intricate patterns—before our team brought them to life with the precision of the state-of-the-art X-Tool laser engraver.

The atmosphere was buzzing as music, interactive demos, and sleek displays made the pop-up a sensory delight. Guests left not just with game-changing smart glasses but also a unique, customized case that reflected their personal style.

This collaboration was the perfect blend of tech, style, and creativity, with our team leading the charge in crafting unforgettable experiences—one custom case at a time. Cheers to innovation and personalized flair!