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Adding a personal touch to MLB's Opening Day with personalized, laser engraved baseballs.
The Lowdown
New York City had one last moment of unity before the rivalries resumed. NBC and Peacock took over Rockefeller Plaza for a free, open-to-the-public Opening Day celebration — batting cages, free swag, and the undeniable buzz of baseball season finally arriving. BeCore Experiential Marketing brought the whole thing to life, and right in the middle of it all, Family Industries was doing what we do best: making it personal.
Our live customization team was on-site laser engraving official 2026 Opening Day baseballs — the real deal — with guests’ initials, right before their eyes. Up to three letters, burned into the leather with our X-Tool Laser Engraver, transforming a keepsake into the keepsake. No two were the same. No one walked away empty-handed — or unimpressed.
From the shadow of 30 Rock, in the middle of one of the most iconic public spaces on the planet, we turned a celebration into a memory. That’s the Family Industries difference — because the best activations aren’t just experienced, they’re taken home.
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