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Kicking the fan experience up a notch with custom MLS fanny packs.
The Lowdown
The 2024 MLS All-Star Game lit up Columbus, Ohio, bringing the league’s top talent to the city for an unforgettable showcase. But the action wasn’t just on the field. Just steps away from Lower.com Field, fans had a blast at Target’s interactive booth, which became the go-to spot for a special keepsake: custom MLS All-Star fanny packs.
Our live customization team partnered with Target to make this fan experience truly stand out. Excited soccer fans lined up throughout the day, eager to create their own personalized fanny pack. With a selection of exclusive patches designed just for the All-Star game, attendees had the chance to pick and choose their favorite designs, customizing their pack to rep their passion for soccer. Once the designs were locked in, our team expertly heat pressed each patch, creating one-of-a-kind fanny packs that fans could wear proudly all game long.
The energy surrounding the Target booth was electric, with fanny packs flying off the presses. Fans left not just with a unique piece of MLS memorabilia, but with a lasting memory of their experience at the All-Star game. Target’s collaboration with our live customization team made sure this event was a win for every soccer lover in attendance.
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