Heat Press

Modelo @ Rolling Loud

Inglewood, CA
Mar 19, 2023
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Modelo @ Rolling Loud

Personalized bucket hats at Rolling Loud in Los Angeles, CA.

Crowd of festival-goers wearing their custom Modelo bucket hats
Customized Modelo bucket hat with unique initials
Festival-goer choosing letters for custom Modelo bucket hat
Modelo booth at Rolling Loud Festival

The Lowdown

Beers, beats, and bucket hats: the ingredients for an unforgettable weekend. When you’re the official beer of Rolling Loud, you give the crowd an experience they’ll never forget. We partnered with Modelo  to provide festival goers a little shade from the SoCal sun. All weekend long, eager fans waited in line to get their hands on our custom Modelo bucket hats. Each fan had the opportunity to choose up to three letters to customize their hat, and the creativity went far beyond simple initials. Without a doubt, these one-of-a-kind giveaways got the crowd excited and ready for all that summer 2023 has in store.

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A successful collaboration relies on knowing your audience. Modelo knocked it out of the park because bucket hats and Rolling Loud go together like a good old fashion PB&J.