Mountain Dew x Market

Snow, steel, and streetwear collided under the wide open skies of Salt Lake City for Rail Jam 2025, where the University of Utah turned up the energy and let the mountains come to campus. With ASUU and Woodward Park City pulling out all the stops, the night was packed with gravity-defying tricks, live music that shook the slopes, and an atmosphere so electric it could melt the snow.

Right in the middle of the madness, Market Studios and Mountain Dew teamed up to drop a fashion-forward activation that hit just as hard as the riders’ landings. Our live customization team was on deck, turning blank gear into bold, one-of-a-kind streetwear in real time. Using exclusive Market x Mountain Dew heat transfers, attendees could mix and match graphics—some massive, some sleek—and choose from a range of tees, jackets, and more. Once the design was locked, our crew fired up the heat presses, transforming every piece into a wearable statement within seconds.

Crowds gathered to watch the action, cameras flashing as the press swung down and fresh designs came to life before their eyes. It wasn’t just merch—it was pure creative adrenaline. Market and Mountain Dew didn’t just show up to Rail Jam… they stole the show.