Scroll Down • Scroll Down •
Letting fans go buck wild with custom cowboy hats.
The Lowdown
Bridgestone Arena was already humming with game-day excitement, but Lexus took things to a whole new level before puck drop. To kick off the holiday season in true Nashville style, 400 lucky fans were welcomed into an unforgettable pre-game experience that blended hockey energy with a little Southern flair.
Inside the arena, our live customization setup quickly became the spot everyone wanted to hit first. Partnering with Team One and Lexus, we helped fans turn classic cowboy hats into statement pieces worthy of Music City. A spread of Nashville-inspired patches—bold, playful, and unmistakably local—gave fans the freedom to design something that felt personal from the jump.
Once a patch was chosen, our team jumped into action, firing up the heat presses and locking each design into place right on the spot. The transformation was instant. Blank hats became custom keepsakes in minutes, and fans walked away grinning, rocking their new look long before the first faceoff.
By the time the Predators and Maple Leafs hit the ice, the arena was filled with custom cowboy hats, holiday spirit, and serious hometown pride. It was the perfect mix of sports, style, and hands-on creativity—and another reminder that when customization meets the right moment, it turns game day into something fans won’t forget.
