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Turning fans into All-Star designers.
The Lowdown
All-Star Weekend hit different this year. Los Angeles — already the home of highlights, fashion, and culture — became the epicenter of basketball’s biggest celebration, and Game Seven Agency made sure every moment lived up to the hype. Nike and Foot Locker didn’t just open their doors for the occasion, they transformed two iconic locations — Hollywood & Highland and Inglewood — into full-blown fan experiences. Exclusive sneaker drops, tooth gems, hair braiding, and right at the center of it all — Family Industries, turning blank tees into one-of-a-kind streetwear statements.
Our in-house designed mobile customization app was the star of the show. Fans stepped up to a tablet, picked up a (virtual) brush, and went to work — fingers flying across the screen, choosing from a full rainbow of colors and brush sizes to sketch out their dream logo from scratch. No templates. No shortcuts. Pure creativity. The second they hit submit, our live team got to work — printing the design onto vinyl transfer paper and heat pressing it onto a crisp, white Nike tee in under a minute flat.
One city. Two stores. Hundreds of completely unique shirts that didn’t exist an hour before. That’s not just a giveaway — that’s a moment fans are still talking about. Family Industries brought the art, the tech, and the energy, and All-Star Weekend got a little more legendary because of it.
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