NBA All-Star 2025 x AMEX

NBA All-Star Weekend 2025 in San Francisco was an absolute slam dunk, and American Express took fan engagement to a whole new level! Partnering with the NBA on TNT, Amex crafted an immersive experience that celebrated over 40 years of legendary basketball moments. Fans lined up for hours to step into a world of giant screens showcasing the sport’s greatest highlights—and to get their hands on some seriously exclusive merch.

That’s where our live customization team came in, delivering a personalized touch to NBA All-Star gear like never before. Fans and American Express cardholders had the chance to pick up limited-edition totes, tees, and more, then make them entirely their own with event-exclusive patches. From iconic team logos to bold, All-Star-inspired designs, every fan curated their perfect piece. Our on-site expert team heat-pressed each customization with lightning-fast precision, turning fresh merch into one-of-a-kind keepsakes right before their eyes.

The energy was off the charts as fans rocked their new gear, snapped photos, and reveled in a weekend celebrating the game they love. American Express didn’t just bring basketball history to life—they let fans take a piece of it home!