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Customizing caps for Brooklyn's finest fans.
The Lowdown
Brooklyn was buzzing as the Nets squared off against the Atlanta Hawks at the Barclays Center, but it wasn’t just the action on the court that had fans hyped. Inside the arena, American Express turned up the energy with an exclusive customization experience for card members—and our team was there to make it unforgettable!
As fans packed the stadium, a line began to form… and grow. Why? Because everyone wanted to get their hands on a custom Brooklyn Nets hat, made right before their eyes by our live customization squad. With a selection of bold, exclusive patches and three sleek hat styles to choose from—a classic trucker, and a curved or flat brim snapback—fans got to build their own statement piece from scratch.
Once designs were locked in, our team jumped into action, heat pressing each patch with precision and turning visions into wearable reality in seconds. The best part? Seeing fans rock their custom lids with pride as they cheered on the Nets!
From buzzer to buzzer, it was a night of basketball, fandom, and unforgettable style—and we were pumped to be a part of it
