Embroidery
Totes
Socks
Apparel
Headwear
Bags
Shirts
Hoodies
Sweatshirts
Sweatpants
Jackets
Hats
1,000

New Balance x Nordstrom

New York City, New York
May 18, 2025
Scroll Down • Scroll Down •
New Balance x Nordstrom Event

2 iconic brands. One summer-long pop-up. Endless customization possibilities.

New Balance x Nordstrom live customization pop-up
Shoppers customizing New Balance socks at Nordstrom NYC pop-up with embroidery machines.
Guest showing off a customized New Balance tote embroidered with initials at The Corner.
Close-up of heat-pressed totes

The Lowdown

In the summer of 2025, Nordstrom NYC’s The Corner belonged to New Balance—and the takeover was nothing short of iconic! For three straight months, Nordstrom NYC’s longest-running brand collaboration lit up the city with fresh drops, artist collabs, and one-of-a-kind customization moments that kept sneakerheads and style enthusiasts coming back for more.

Front and center in this sleek, modern, and stylish pop-up was our live customization team, turning everyday New Balance apparel into personal style statements. Guests had the chance to make their pieces truly theirs, from sleek embroidered names and initials to bold heat-pressed patches designed exclusively for the summer-long collab. Throughout the summer there was a constant buzz of creativity, as shoppers walked away with statement pieces that celebrated both New Balance’s legacy and New York’s fashion-forward spirit.

With a tangible energy spilling onto the streets, the New Balance @ The Corner experience proved just how powerful customization can be. Together with Nordstrom and New Balance, we turned three months of summer into an unforgettable fusion of style, self-expression, and New York spirit.

Play Video • Play Video •