New Balance x Nordstrom

In the summer of 2025, Nordstrom NYC’s The Corner belonged to New Balance—and the takeover was nothing short of iconic! For three straight months, Nordstrom NYC’s longest-running brand collaboration lit up the city with fresh drops, artist collabs, and one-of-a-kind customization moments that kept sneakerheads and style enthusiasts coming back for more.

Front and center in this sleek, modern, and stylish pop-up was our live customization team, turning everyday New Balance apparel into personal style statements. Guests had the chance to make their pieces truly theirs, from sleek embroidered names and initials to bold heat-pressed patches designed exclusively for the summer-long collab. Throughout the summer there was a constant buzz of creativity, as shoppers walked away with statement pieces that celebrated both New Balance’s legacy and New York’s fashion-forward spirit.

With a tangible energy spilling onto the streets, the New Balance @ The Corner experience proved just how powerful customization can be. Together with Nordstrom and New Balance, we turned three months of summer into an unforgettable fusion of style, self-expression, and New York spirit.