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Style and Sole come together with LA's hottest brands to celebrate Nike Air Max Day.
The Lowdown
Air Max Day hit Hollywood with major heat as Complex pulled out all the stops for an unforgettable pop-up celebration honoring one of Nike’s most iconic silhouettes. From the moment attendees stepped inside, they were transported through time, greeted by a jaw-dropping wall featuring every Air Max released since 1987—talk about sneakerhead heaven! Past the archway, the energy only escalated with floor-to-ceiling displays showcasing the latest and greatest in Air Max drops.
But that was just the beginning.
To crank things up to another level, Complex tapped our live customization team to deliver an experience worthy of the sneaker’s legacy. Armed with heat presses and creativity, we helped guests design their very own custom Air Max Day t-shirts, using exclusive artwork created by LA’s hottest streetwear brands like The Hundreds, Circulate, Bella Dona, and Apron Records.
With over 10 bold designs to choose from and endless placement combos for front and back, the creative possibilities were off the charts. Guests were floored by how fast and flawless their custom tees came together—and they rocked them with pride the rest of the event.
It was innovation, culture, and killer style—all in one unforgettable day.
