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Nike and Verdy Team Up for an Exclusive Jersey Customization Experience
The Lowdown
In November 2022, Nike stepped up its game at ComplexCon in Long Beach, offering attendees an unparalleled customization experience. As a brand synonymous with style and innovation, Nike knew that they needed to hit a home run with the discerning ComplexCon demographic. The answer? A one-of-a-kind activation featuring custom names and numbers, plus exclusive heat press designs by Verdy on Nike jerseys.
ComplexCon has a reputation for being the epitome of cool, and Nike’s jersey customization activation fit right in. Our team joined forces with Nike to help guests create personalized jerseys that showcased their individuality. The collaboration with Verdy added an extra layer of exclusivity, giving attendees the opportunity to walk away with unique Nike swag that was truly their own.
The crowd couldn’t get enough of the custom jersey experience, with people lining up to add their own creative flair to Nike’s iconic jerseys. The fusion of Nike’s legendary brand with Verdy’s cutting-edge designs struck a chord with the ComplexCon audience, resulting in a high-energy, memorable experience for all.
