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Crafting off-the-court style for the most elite players in Women's Youth Basketball.
The Lowdown
Chicago turned into the epicenter of elite girls’ basketball as the Nike EYBL Tournament of Champions and Nike Nationals took over, and our live customization team was right in the middle of the action bringing the heat both on and off the court. Partnering with Nike and Dick’s Sporting Goods, we gave players, coaches, and fans a way to flex their style long after the final buzzer — with fully customized tees and totes.
At our booth, the creative possibilities were endless. For t-shirts, we rolled out an entire lineup of bold, eye-catching vinyl transfers — including the “Pressure Makes Queens and Champions” designs in both pink-and-black and black-and-yellow. Attendees could mix, match, and layer as many transfers as they wanted, creating one-of-a-kind pieces that screamed personality. For totes, Nike’s premium patches were the star — sleek, sporty, and ready to be arranged exactly how each guest envisioned.
From the first whistle to the championship games, our station stayed buzzing with energy. Heat presses worked nonstop, turning ideas into wearable art in minutes. Players proudly rocked their custom gear courtside, while coaches sported their totes like badges of honor.
It wasn’t just merch — it was a celebration of hustle, heart, and the culture of the game.
