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Making expecting moms and dads feel like MVPs with custom basketball jerseys.
The Lowdown
Family vibes met full-court flair at the Nuna x Nordstrom pop-up in New York City—and our live merch customization team was right in the middle of the magic! Hosted at The Corner inside Nordstrom’s NYC Flagship, this special event was all about celebrating growing families, joyful beginnings, and unforgettable moments—with a little help from Nuna’s timeless baby gear and a whole lot of star power.
As part of the festivities, guests got a front-row seat to the “Parent Press Conference,” a heartwarming and hilarious Q&A featuring New York Knicks fan-favorites Jalen Brunson and Josh Hart. But the real MVP moment? Our custom jersey experience that had the crowd buzzing!
With tablets set up around the pop-up, guests tapped into our mobile customization app to create their very own basketball jerseys—complete with the name and number of their choice. Once submitted, our team got to work heat pressing each one with precision and speed. The result? A personalized keepsake that captured both the excitement of the event and the love of family.
From baby bliss to basketball swag, this event scored big. With Nordstrom and Nuna leading the way, and our customization team bringing the creativity, it was a slam dunk from start to finish!
