New York Fashion Week is where details matter—and where ordinary customization simply doesn’t cut it. Inside the whirlwind of shows, fittings, and front-row moments, Rebecca Minkoff and Stitch Fix tapped into something unexpected to stand out: the raw, unmistakable imprint of the EBS Handjet “Print Gun”.
This wasn’t clean, factory-perfect printing. This was fashion with fingerprints.
Our live customization team used the Print Gun to mark silver and gold sequin wallets and crisp white jumpsuits in real time, creating pieces that felt personal, intentional, and impossible to replicate. The beauty of the Print Gun lies in its character—slight variations in ink density, organic edges, a world of font options, and a tactile quality that makes every print feel alive. No two impressions are ever the same, and that’s exactly the point.
On sequins, the ink caught the light in unexpected ways, creating depth and texture that shifted as guests moved. On the white jumpsuits, the Print Gun delivered bold, graphic statements that felt hand-touched and editorial—more art than merch. Watching it happen live added another layer: guests leaned in as the Print Gun did its thing, fully aware they were witnessing a one-of-one being created on the spot.
What made this moment hit at Fashion Week wasn’t just the final product—it was the contrast. A tool rooted in street culture showing up in a high-fashion environment and absolutely owning the room. The Print Gun proved it doesn’t just belong on cotton tees or streetwear drops—it thrives anywhere individuality, edge, and authenticity are the goal.
For brands looking to create customization that feels bold, elevated, and undeniably human, the EBS Handjet Print Gun isn’t just a tool—it’s a statement. One that says: this wasn’t mass-produced… it was made for you.
