NYC Food & Wine

Toyota Serves Up a Tasty and Unique Live Sublimation Experience

In October 2022, Toyota brought an exciting twist to the New York City Food and Wine event, offering attendees a delightful combination of culinary indulgence and customization. As a brand known for innovation and exceptional experiences, Toyota cooked up a delicious activation: custom lunch bags created with our live sublimation experience.

Guests at the event stepped into various Toyota vehicles and used tablets inside the cars to design their bags using our cutting-edge design software. The resulting bags were vibrant, colorful, and full of personality, perfectly reflecting the lively atmosphere of the New York City Food and Wine event.

The vibe was absolutely irresistible, as food and wine enthusiasts reveled in the mouthwatering offerings and the company of fellow epicureans. Toyota’s unique lunch bag customization experience added another layer of enjoyment to the festivities, creating a winning combination that left attendees in high spirits.

In summary, Toyota’s custom lunch bag activation at the New York City Food and Wine event was a smashing success. By blending the world of culinary exploration with the excitement of personalization, Toyota delivered a memorable experience that perfectly captured the essence of the event. Guests walked away not only with full bellies and satisfied palates but also with a delightful, one-of-a-kind souvenir to remember the occasion.