NYC Marathon x NIKE

New York City was electric for the 54th NYC Marathon, but the celebration didn’t end at the finish line, it just moved uptown. Inside the stunning Nike Innovation Lab on 5th Avenue, runners traded race shoes for victory smiles as they lined up to immortalize their accomplishment in true Nike fashion—with custom laser engraving on their marathon medals.

Inside the Lab, our live customization team continued to fuel the storewide runner’s high. After crossing all five boroughs, runners stepped up to our mobile customization app, entering their name and finishing time—their personal proof of grit, endurance, and heart. Then, with the precision of a photo finish, our team etched each medal live, carving their story into steel for eternity.

The line wrapped around city blocks, but it was clearly worth the wait. Each spark from the laser, each engraved name, was a tiny celebration of the miles, sweat, and triumph that brought them there. It wasn’t just about some fun, free customization—it was about commemoration.

At the end of the day, thousands of finishers walked away not just with a medal, but with a permanent mark of their victory, thanks to Nike’s innovation and our team’s craftsmanship.