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Puff prints as plump as a Georgia peach.
The Lowdown
At ONE Musicfest 2025, Hotlanta proved why their nickname has endured. Piedmont Park was ground zero for a weekend packed with rhythm, culture, and community. The southern heat didn’t slow anyone down, especially inside the buzzing Toyota Music Den, where local pride and unique style were the vibe.
Our live customization team teamed up once again with Toyota to bring fans a next-level merch experience, this time introducing one of the hottest printing trends out there—puff print! But instead of traditional screen printing, we flipped the script with puff vinyl transfers that made every tee pop—literally. Guests could step up and step inside a Toyota Land Cruiser, input their information, and pick their favorite Atlanta-inspired design by local legend Snax Ink. As they stepped out of the driver’s seat, they made their way to the trunk where our master printers were hard at work crafting each t-shirt within seconds of the order being submitted.
The result? A sea of puffy tees repping ATL in bold, raised textures that felt just as good as they looked. The line wrapped around the booth all weekend, with fans eager to grab their piece of wearable art.
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