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Crossing the finish line never looked so stylish.
The Lowdown
The streets of downtown Atlanta came alive with the energy of the Peachtree Road Race, a thrilling 10k run that saw thousands of participants pounding the pavement. Right in the heart of the action, our live customization team joined forces with Adidas to create a standout experience at the Customization Station.
Prior to race day, runners piled into the Georgia World Congress Center to pick up their race numbers. Eager to hit the starting line, they were greeted with the option to grab some stylish Adidas running apparel. With a huge variety of items to choose from, everyone found something they loved. The real magic happened next: participants could pick vinyl patches and decide exactly where they wanted them on their new gear. Our team then expertly heat pressed the patches onto the items, creating personalized, one-of-a-kind pieces.
The Customization Station quickly became a highlight of the event, with runners excitedly showing off their unique, custom apparel. The atmosphere was electric as people shared their designs, creating a sense of camaraderie and celebration.
Working with Adidas, we transformed a simple purchase into a memorable, creative experience. The Peachtree Road Race was not just about the run but also about the vibrant community spirit and personal touches we brought to the event. Our team’s innovation and enthusiasm made it a day to remember for all involved.
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