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Immersing fans in their favorite game with custom team logos, personalized tees, and custom caps.
The Lowdown
NBA All-Star Weekend hit San Francisco in style, with PlayStation and 2K Sports taking things to the next level with “The Court”—an immersive fan experience inside the historic San Francisco Mint. This was basketball heaven, featuring a full-size court for shoot-arounds, a barber shop, nail salon, and exclusive, customizable merch that fans couldn’t wait to get their hands on.
That’s where our live customization team came in. Partnering with PlayStation, we made sure every fan left with a one-of-a-kind NBA2K keepsake. Fans lined up for hours for the chance to create their very own NBA Team Logo, using our versatile mobile customization app. Creating a hot new logo wouldn’t be all that exciting if you couldn’t show it off. Enter the Family Industries Live squad. Anyone who created a logo could add it to some brand new, custom swag! Fans were jaw dropped once they realized their new logo could be featured on personalized jersey t-shirts—complete with their name and number—as well as exclusive The Court hats.
Using state-of-the-art on-site sublimation printing, we turned designs into reality in mere minutes, leaving fans stunned by the speed and quality of their fresh new gear. From hardcore ballers to casual fans, everyone walked away with NBA All-Star merch that was uniquely theirs.
With high-energy, next-level customization, and non-stop basketball action, The Court was the place to be, and we were pumped to help fans rep their own personalized piece of All-Star Weekend!
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