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Laser engraving on the global stage at the grand opening of the Paris Saint-Germain House in LA.
The Lowdown
The energy on Melrose was electric as Paris Saint-Germain kicked off the grand opening of PSG House and let us tell you, this wasn’t just a pop-up, it was a Paris-meets-LA cultural takeover!
For opening weekend, fans, creatives, and VIPs were treated to a blend of sport, fashion, art, and music inside this ultra-chic space. And smack dab in the middle of the excitement? Our live customization team, teaming up with Stanley to deliver custom swag that turned heads and dropped jaws.
Guests got to pick their own PSG-branded Stanley tumbler, each one already decked out with that iconic PSG LA logo and then make it theirs. Using our sleek mobile customization app, they typed in their name, a phrase, or whatever they wanted to show off. From there, our team fired up the X-Tool laser engravers and worked our magic. Each Stanley? A personalized, precision-etched masterpiece.
Even football royalty Claude Makélélé and NBA superstar Jimmy Butler got in on the action.
PSG House promised a fusion of French elegance and West Coast cool—and with our laser-engraved Stanleys in hand, guests walked away with style, swagger, and a one-of-a-kind souvenir they’ll never forget.
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