Purina

Purina lit up the New York City skyline with the ultimate canine cookout—Battle of the Beggin’! Hosted on the stunning rooftop of 620 Loft & Garden, this bark-worthy bash celebrated the fourth year of Purina’s summer showdown in true BBQ fashion. With the iconic Myron Mixon leading Team Bacon & Beef Brisket and the legendary Rodney Scott repping Team Bacon & Pork Spare Ribs, the competition sizzled with flavor and fun. Tail wags were off the charts as dogs (and their humans) rallied behind their favorite BBQ-inspired treat.

But the real MVPs? Our live customization team, of course! As pups paraded around the rooftop party, we gave their looks a major upgrade with custom embroidered Beggin’-branded bandanas. Each sunny yellow bandana came decked out with a playful bacon print—because what says “treat yourself” better than bacon? Dog parents worked with our crew to personalize their furry friend’s gear, adding names, nicknames, and more for a one-of-a-kind accessory.

Between the mouthwatering treats, legendary pitmasters, and skyline views, this was one rooftop rager no pup—or person—will forget. And thanks to our embroidered bandanas, the dogs left just as stylish as they were spoiled.