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Screen printing tees for an electrifying collab between Rivian and Roark.
The Lowdown
Rivian made waves in Del Mar with the grand opening of their brand new store—and they weren’t about to celebrate alone. Joining forces with adventure-driven clothing brand Roark, they threw an exclusive in-store event that perfectly blended the spirit of exploration with modern electric innovation.
And right in the middle of the action? You guessed it—our live customization team, ready to crank up the excitement. All day long, guests poured into the space to get their hands on something truly special: a custom, live screen printed t-shirt featuring Roark’s iconic mascot, Gary.
Picture it—sleek black tees hitting the press, the bold white print of Gary coming to life layer by layer as curious onlookers watched every pull of the squeegee. The energy was buzzing as people lined up to score their exclusive shirt, chat with our crew, and soak up the vibes of this fresh, modern space that felt equal parts outdoor basecamp and retail showcase.
From first-time Rivian fans to longtime Roark loyalists, everyone walked away with a limited-edition tee and a reminder that great design and adventure go hand in hand. This launch wasn’t just about a store—it was about building community, igniting curiosity, and celebrating the thrill of the journey.
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