Heat Press

SEC Championship Game

Atlanta, GA
Dec 2, 2022
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SEC championship event

Touchdown Trucker Hats at the SEC Championship Game

A fan proudly displaying their LSU themed custom hat
LSU themed custom hat
Sec championship event
custom hats

The Lowdown

On December 2nd and 3rd, 2022, Atlanta, GA became the center of attention for college football enthusiasts as the SEC Championship Game took place. T-Mobile, always looking to make a splash, partnered with us for a monster activation that left fans cheering for more.

Our mission? Custom transfers onto trucker hats, offering attendees a choice of various hat colors, LSU or Georgia themed football designs, all accessible through our user-friendly design app. The result was a staggering 9,000 customized hats created over the weekend, making T-Mobile’s activation one of the most memorable experiences at the SEC Championship Game.

T-Mobile proved once again that they know how to bring the fun to the fans with this turnkey activation. College football lovers left the event with a fashionable keepsake to commemorate the SEC Championship and a lasting connection to the T-Mobile brand. Talk about a winning play!