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Swing for the Fences: Custom Mini Bats with T-Mobile
The Lowdown
In the heart of Fayetteville, Arkansas, softball is more than just a game; it’s a passion. At the SEC Women’s Softball Tournament 2023, T-Mobile and Family Industries swung for the fences to bring this passion to life in an unforgettable way.
Our playing field? Custom branded SEC/T-Mobile mini bats. Our strategy? A laser engraving experience that gave fans the power to put their personal spin on these keepsakes. In collaboration with 160over90, we crafted a unique app that put the design reins directly into the fans’ hands.
From die-hard supporters to players stepping off the field, everyone was drawn to our vibrant engraving hub. Bats adorned with heartfelt messages, favorite player numbers, or simply an expression of love for the sport – each piece was a personal homerun.
Amid the thrilling plays and adrenaline-filled innings of the tournament, our personalized bats became an instant hit, fostering a deeper connection between the fans and the T-Mobile brand. With every personalized mini bat, we didn’t just score another fan; we hit a grand slam in creating lasting memories and souvenirs.
The SEC Women’s Softball Tournament 2023 wasn’t just about watching the game; it was about becoming a part of it, one custom bat at a time.
