Heat Press
Headwear
Hats
1,000

SentinelOne – RSA 2025

San Francisco, CA
Apr 30, 2025
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Real world swag for an AI-based brand.

Live patch customization at tech conferences
live customization area showing branded signage, patch options, and team members pressing hats at the booth.
Interactive branded merch for cybersecurity events
RSA 2025 attendees at the SentinelOne booth selecting from four custom patch designs for live application onto premium hats.

The Lowdown

RSA 2025 lit up San Francisco with the best and brightest minds in cybersecurity and SentinelOne made sure their booth was the undeniable style stop of the conference! To match the tech-forward energy of the event, our live customization team brought a seriously slick experience that had attendees lined up and walking away in custom swagger.

The mission? Next-level branded hats. With four bold patch options—each showcasing SentinelOne’s signature logo or name—visitors got to pick the look that best matched their vibe. Whether they leaned into clean minimalism or went all-in on logo pride, we had something for every cyber warrior in the building.

Once the patch was selected, our crew jumped into action, heat pressing each design live right onto premium caps. In seconds, attendees were walking away repping SentinelOne in style—turning heads all around Moscone Center.

More than just a giveaway, it was a hands-on experience that blended branding, creativity, and tech—the exact formula that defines RSA. SentinelOne showed up big this year, not only with their cutting-edge cybersecurity solutions, but with a crowd-favorite booth experience that delivered serious conference cred. Hats off to them—literally.