Snap 15 Year Anniversary

We made 2,000 custom embroidered patches plus puff-embroidered Snapchat hats, putting iconic patches on totes and personalized letters on caps.

No hour count or crew size was logged for this one, but the embroidery ran live on-site for the full celebration, turning out patches and hats as guests waited.

Guests picked their patches and letters and watched them get stitched onto totes and hats on the spot. It turned standard swag into something personal, built for a 15-year milestone worth keeping.

Snapchat wanted its 15th anniversary merch to feel personal, not off-the-shelf. With custom patches and puff-embroidered hats guests could build themselves, it landed exactly that way.