Southern Smoke

Houston, TX
Oct 22, 2022
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Houston Culinary Festival

Sizzling Sublimation at Southern Smoke Festival

Close-up of a custom-designed Lexus-branded oven mitt
Attendees enjoying culinary delights at the Southern Smoke Festival with their custom oven mitts
Lexus booth bustling with activity at the Southern Smoke Festival

The Lowdown

Houston, Texas played host to the Southern Smoke Festival on October 23rd, 2022, and Lexus was there to dish up a truly memorable experience for attendees. Foodies from all around gathered to indulge in the culinary delights and celebrate the event with gusto.

Lexus partnered with us to provide a unique customization experience: custom sublimated oven mitts. Using our cutting-edge drag and drop customization software, festival-goers could design their very own Lexus-branded oven mitts, showcasing their individual flair and creativity.

This food-based event was the perfect backdrop for Lexus to demonstrate its commitment to this passionate crowd. And the attendees? They absolutely loved the personalized oven mitt experience, taking home a practical and stylish keepsake that will forever remind them of the Southern Smoke Festival and the Lexus brand. So, without a doubt, Lexus and our live sublimation activation left a sizzling impression on everyone who joined the fun!