Sizzling Sublimation at Southern Smoke Festival
Houston, Texas played host to the Southern Smoke Festival on October 23rd, 2022, and Lexus was there to dish up a truly memorable experience for attendees. Foodies from all around gathered to indulge in the culinary delights and celebrate the event with gusto.
Lexus partnered with us to provide a unique customization experience: custom sublimated oven mitts. Using our cutting-edge drag and drop customization software, festival-goers could design their very own Lexus-branded oven mitts, showcasing their individual flair and creativity.
This food-based event was the perfect backdrop for Lexus to demonstrate its commitment to this passionate crowd. And the attendees? They absolutely loved the personalized oven mitt experience, taking home a practical and stylish keepsake that will forever remind them of the Southern Smoke Festival and the Lexus brand. So, without a doubt, Lexus and our live sublimation activation left a sizzling impression on everyone who joined the fun!