Stagecoach 2026

Deep in the desert at the Indio Polo Fields, Stagecoach 2026 delivered another unforgettable year of country music — and inside the Toyota Music Den, we made sure the on-ground experience matched the energy of everything happening on stage. Our live customization team split into two crews, each running their own crowd-favorite activation simultaneously, keeping fans engaged and lining up for all three days.

On one side of the tent, we were cranking out custom laser-engraved leather boot tags — one of the most on-theme, uniquely country pieces of merch a festival-goer could ask for. Fans hopped on tablets, entered their name or initials, and chose from black, brown, or red leather before our team brought each design to life with precision laser engraving. Country fans absolutely lost it for these, and the lines never stopped. On the other side, right next to the live stage, our team was screen printing Stagecoach posters in real time — fans selected from two base poster designs and watched as our team added hand-selected elements live: a bold horse head, cowboy boots, horseshoes, and more. Equal parts art, performance, and souvenir.

Two activations. Three days. One electric tent. Inside the Toyota Music Den, we turned merch into an experience — and gave Stagecoach fans something they’ll hold onto long after the last note faded out in the desert.