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Dancin' the two step for Stagecoach 2026 with two fan-forward activations: Screen Printed Posters and Laser Engraved Boot Tags!
The Lowdown
30/hrsThroughput
2,500Custom pieces
laser engraving and live screen printingCustomization
2Person crew
The Run
Fans got custom laser-engraved leather boot tags in black, brown, or red, plus screen-printed Stagecoach posters built live from two base designs with hand-added elements like horse heads, boots, and horseshoes.
The Pace
Two crews ran side by side inside the Toyota Music Den for all three days of the festival, each keeping their own line moving nonstop.
The Loop
On one side, fans hopped on tablets, typed in their name or initials, picked their leather color, and watched the laser engrave it on the spot. On the other, right next to the live stage, fans picked a poster design and watched the team screen print custom elements onto it in real time. Part souvenir, part live performance.
The Brief
Toyota Music Den wanted the on-ground merch experience to match the energy of Stagecoach itself. Running two simultaneous activations, on-theme leather boot tags and live screen-printed posters, kept fans lined up all weekend and gave them something to hold onto after the music stopped.
Make Merch The Experience.
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