Turning spectators into superheroes with custom Super Girl capes.
The Lowdown
At the 2024 Super Girl Surf Pro, held at the stunning Oceanside Beach in California, Nissan took center stage as they hosted the world’s top female surfers for an unforgettable three-day event. While the waves delivered world-class surf action, the festival village was buzzing with female-driven vendors, exciting activities, and live entertainment.
Our live customization team partnered with Nissan to take the spectator experience to the next level, offering attendees the chance to create their very own custom red Super Girl capes. Attendees of all ages, human and canine alike, lined up for this unique opportunity, excited to choose from a variety of empowering designs. Whether it was bold graphics, inspiring words, or superhero-inspired artwork, each attendee picked a design that spoke to them.
Once their design was locked in, our team got to work, using on-site heat presses to bring each cape to life on the spot. The crowd watched in awe as the custom designs transformed their capes into unique pieces of memorabilia they could wear and cherish. By the end of the event, the beach was filled with proud attendees sporting their personalized Super Girl capes, making this year’s festival a truly empowering experience.