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Bringing a taste of Italy to Texas with sparkling water and personalized tote bags.
The Lowdown
SXSW 2025 was a whirlwind of music, art, and innovation, and SanPellegrino brought a splash of Italian charm to the heart of Austin! To celebrate the launch of their newest flavored sparkling water line—Ciao!—they transported festival-goers to a picturesque Italian piazza, complete with stunning décor and, of course, refreshing drinks.
Amidst the buzz, our live customization team delivered a standout experience, giving attendees the chance to create their own personalized San Pellegrino Ciao! tote bags. The process was seamless—guests started by using our mobile customization app to type in their name or a phrase of their choice. From there, our team brought their designs to life using high-quality vinyl transfers and expert heat pressing, crafting each tote in mere minutes.
The response? Absolutely electric! Hundreds of guests lined up for their one-of-a-kind keepsake, snapping photos and toting their custom bags all over SXSW. Between the crisp, refreshing flavors of Ciao! and the stylish, personalized merch, San Pellegrino made a bold statement at one of the year’s biggest cultural events. Cheers to great taste, unforgettable experiences, and the magic of customization!
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