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At the 2026 Teen Vogue Summit we proved a great custom tote is always in style.
The Lowdown
100/hrThroughput
500Custom pieces
heat-pressed patch customizationCustomization
3Person crew
The Run
The team customized 500 Zillow-branded canvas tote bags for attendees at Teen Vogue Fest in Brooklyn.
The Pace
A 3-person live customization team ran the whole thing in one day at the Duggal Greenhouse. Patches went on fast, heat pressed to order as guests moved through the line.
The Loop
Guests picked from two Zillow-provided patch designs, including an ‘I [Zillow Logo] NY’ patch. Each one got heat pressed directly onto the tote wherever the guest wanted it placed. No two bags came out the same.
The Brief
Zillow wanted a hands-on keepsake for Teen Vogue Fest attendees that fit the day’s theme of connection and community. Branded canvas totes plus on-site patch customization did the job, turning a giveaway into something guests actually built themselves.
Make Merch The Experience.
