Walmart’s Black & Unlimited initiative took to the road with The Shoutout Tour, a powerful platform designed to elevate the voices of Black creators and entrepreneurs. Making stops in key cities like New York City, Boston, Washington D.C., and Richmond, Virginia, this tour brought an interactive and creative experience to communities across the country. Guests were invited to step up to our station, sit in front of one of the provided tablets, and choose from one of two pre-printed designs. They were then prompted with the phrase, “Ask Me About,” where they could fill in the blanks with a message or brand of their choice.
Our live customization team was there every step of the way, working alongside Giant Spoon and Walmart to make the experience unforgettable. Guests used our unique mobile customization app to design their one-of-a-kind t-shirts. With our fast and efficient sublimation printing process, our team of customization wizards brought each design to life in real-time. Whether it was a phrase celebrating their favorite Black creators or a personal shoutout, each tee was as unique as the person who created it. The energy at every stop was electric, and the tour successfully amplified creativity and voices, one custom shirt at a time.
