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Toyota @ Outside Lands

San Francisco, CA
Aug 5, 2022
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Toyota at Outside Lands Merch

Outside Lands Visor Customization: A Creative Experience in San Francisco, CA

A crowd of festival-goers exploring the Toyota booth at Outside Lands
custom Toyota-branded visor
dog wearing custom Toyota-branded visor
custom Toyota-branded visor at outsidelands

The Lowdown

Over the weekend of August 5th, 2022, San Francisco’s Outside Lands festival attracted music lovers eager to enjoy performances by headliners such as Green Day, Post Malone, Weezer, and many more. Amplifying the festival’s lively atmosphere, Family Industries partnered with Toyota to create a unique visor customization experience at the Toyota booth.

Festival-goers had the opportunity to design and personalize their very own Toyota-branded visors using Family Industries’ custom design software, conveniently installed on tablets inside the show vehicles at the booth. Attendees could choose from four visor colors and four font options to craft a message that truly resonated with their festival experience.

With our custom live vinyl plotting experience, the personalized visors were brought to life, providing attendees with a one-of-a-kind keepsake to commemorate their time at Outside Lands. The visor customization not only added a fun, interactive element to the festival, but also created a lasting connection between attendees and the Toyota brand.