Toyota made a huge splash at the Rolling Loud Music Festival in Inglewood, California, from March 3rd to 5th, 2023. The innovative automaker partnered with Family Industries to offer attendees an engaging and interactive experience, providing the opportunity to learn more about their new line of vehicles while taking home a fun, custom-made souvenir.
As one of the most anticipated music festivals of the year, Rolling Loud brought together thousands of passionate fans for a weekend of top-notch performances and non-stop entertainment. Amidst the excitement, Toyota’s presence was impossible to miss. Attendees were drawn to the colorful and inviting display of Toyota’s latest vehicles, where they could get an up-close look at the cutting-edge technology and design features that set these cars apart from the competition.
To make the experience even more memorable, Toyota collaborated with Family Industries to offer custom Clear/Colored Fanny Packs as a unique and functional souvenir. Festivalgoers were invited to jump into one of the display vehicles and use our state-of-the-art custom design software to personalize their fanny pack with their choice of color and design elements.
The response was overwhelming, with over 2,000 custom bags being created during the festival. Attendees were thrilled to have the opportunity to express their individuality while learning about Toyota’s newest line of vehicles in a fun and interactive way. The custom fanny packs quickly became a sought-after festival accessory, with fans proudly sporting their one-of-a-kind creations throughout the weekend.
The Toyota @ Rolling Loud 2023 experience was a resounding success, showcasing the power of creativity and personalization in connecting with consumers. Family Industries is honored to have been a part of this exciting partnership, and we look forward to future collaborations with Toyota, bringing our expertise in customization and event engagement to even more audiences.
