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Party-goers traveled home in style w/ custom White Claw luggage tags.
The Lowdown
What happens in Vegas… gets customized in Vegas! The Unwell Vegas weekend took over The Cosmopolitan Hotel for two unforgettable days (and of course, nights) of comedy, cocktails, and pure chaos, hosted by none other than Alex Cooper. Between star-studded pool parties, world-class DJs, and a nonstop lineup of iconic pop-ups, the energy was off the charts—and our crew was right in the middle of it all with White Claw, keeping things cool, creative, and oh-so-custom.
At the heart of the madness, our live customization team helped guests craft one of the weekend’s most in-demand souvenirs—custom White Claw luggage tags. With nine bold icon designs and six vibrant background colors to mix and match, attendees jumped onto our mobile customization app to design their tags exactly how they wanted. Once the design was set, our crew jumped into action—sublimating each tag in just 40 seconds flat.
The result? A rush of fans showing off their one-of-a-kind creations, each one as fresh and original as the brand itself. Between the beats, the bubbles, and the bright Vegas lights, White Claw proved once again they know how to make a splash—this time, with merch that’s built to travel.
