US Open 2024

Queens, New York

Aug 19, 2024

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Putting the ball in the fan's court with custom US Open tennis balls.

Joyful fans displaying their newly customized tennis balls featuring names

Sublimation printer applying custom designs onto tennis balls

unique keepsakes for US Open with custom tennis balls

The Lowdown

At the 2024 US Open in Queens, tennis fans flocked to the Billie Jean King National Tennis Center for a thrilling display of world-class tennis. Amid the excitement of the tournament, American Express brought an unforgettable fan experience to life, and our live customization team was right in the middle of the action.

Partnering with American Express, we offered Amex card members the exclusive chance to create one-of-a-kind sublimated tennis balls, making their US Open experience even more special. Inside the American Express Fan Experience, guests enjoyed everything from VR tennis matches to a live mural, but our customization station stole the show. Using our cutting-edge live sublimation printing, we transformed ordinary tennis balls into personalized keepsakes.

Fans could select from a range of designs, including tennis-themed icons like rackets and balls, or even have their names printed on the balls. The results were truly unique, and attendees were beyond thrilled to walk away with such a special piece of US Open memorabilia. The energy was electric as fans lined up to get their personalized tennis balls, adding an extra layer of excitement to an already iconic event.

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