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Paying tribute to LA wildfire first responders with an evening under the Hollywood stars and exclusive "We Love LA" hats.
The Lowdown
Under the stars at the iconic Hollywood Bowl, We Love LA was more than just a concert—it was a heartfelt tribute to the heroes of the Los Angeles wildfires. With the legendary Christina Aguilera, maestro Gustavo Dudamel, the LA Philharmonic, and a crowd full of love and resilience, the night pulsed with unity, strength, and celebration.
Adding an unforgettable twist to the evening, our live customization team partnered with American Express to bring a special moment of creativity to this emotional event. Attendees—first responders, community members, and music lovers alike—lined up to score a free, exclusive “We Love LA” hat, made even more personal with custom patches created just for this event.
From bold LA pride icons to heartfelt designs, guests chose their perfect patch and watched in awe as our team brought their selections to life in seconds using heat press magic. The result? A sea of stylish hats and even more glowing smiles.
It was a night of music, gratitude, and community—and we were honored to help every guest walk away with a keepsake as unforgettable as the night itself.
