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Drinking up the last drops of summer with White Claw, and hooking Chicagoans up with exclusive tote bags.
The Lowdown
The night before Lollapalooza 2025, Chicago was buzzing with energy as White Claw’s national “White Claw Sessions” made its latest stop in the city, hosted in partnership with G7 Marketing. Guests were welcomed into a vibrant, festival-ready atmosphere complete with delicious bites, refreshing drinks, free swag, and a lineup that kept the excitement high all evening. Up-and-coming artist Paco Versailles kicked things off with an intimate performance, setting the perfect tone, before the crowd went wild for Loud Luxury’s electrifying DJ set, which had everyone dancing and feeling the pre-Lolla hype.
Our live customization team was at the heart of the action, turning ordinary moments into unforgettable experiences. Guests got to choose from four unique White Claw-branded tote bag designs, then watched in awe as our team activated the heat press to bring each design to life in seconds. The energy around each customized tote was contagious, with attendees proudly showing off their personalized keepsakes throughout the night.
From the music to the exclusive swag, White Claw Sessions in Chicago delivered a seamless mix of fun, style, and interactive engagement. Our team’s live customization touch elevated the experience, leaving every guest with a one-of-a-kind memory—and proof that creativity and brand magic can collide in the most exciting way.
