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Baggin' up the poolside vibes with custom totes and powerhouse performances.
The Lowdown
Poolside beats, desert heat, and unforgettable customization—White Claw Sessions kicked off with a bang at The Saguaro Palm Springs, and our live on-site merch customization team brought the fire! As festival season rolled in, GRAMMY®-winning icon Maren Morris launched this exclusive concert series—powered by Billboard—in true Palm Springs fashion: vibrant, bold, and full of energy.
Hundreds of fans took over the Saguaro’s iconic pool, dancing under the desert sky and vibing with White Claw in hand. But the music wasn’t the only showstopper. We partnered with White Claw to amp up the experience with custom tote bags that had everyone lining up for a piece of the action.
With four bold designs to choose from—each one bursting with personality—fans picked their fave, and then watched our team work magic with heat presses to bring their tote to life in seconds. It wasn’t just merch—it was a festival-ready statement piece.
From sun-soaked music moments to creative expression in real time, the night was a full-on celebration of sound, style, and summer energy. And this? Just the beginning of White Claw Sessions. One city down, many more vibes to go.
