Cozy Up with Personalized Style at the Hottest Spot in Park City.
When the stars descended on Park City, UT for the Sundance Film Festival, the hottest ticket in town was the White Claw “Shore Club”. And for good reason – our team of on-site merch customization experts was there to offer the ultimate cold-weather accessory: custom embroidered beanies. Guests were able to choose their own designs, including personalized names and monograms, while sipping on delicious White Claw beverages and taking in the winter wonderland vibes.
With three embroidery units running at full speed, our team delivered high-quality custom beanies that were the perfect way to stay cozy and stylish during the snowy festival days. And as guests left the “Shore Club” with their unique and personalized White Claw beanies in hand, they took a piece of the Sundance experience with them, ready to make a statement wherever they went.
For White Claw, the activation was a huge success, drawing crowds and generating buzz throughout the festival. And for guests, it was an unforgettable experience that combined delicious drinks, winter fashion, and the thrill of customization