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Handing Chicago their All-Star moment with fully customizable totes.
The Lowdown
60/hourThroughput
2,000Custom pieces
SublimationCustomization
4Person crew
The Run
Fans designed their own WNBA All-Star tote bags using a mix of WNBA All-Star, AT&T, and Chicago-themed graphics, including logos, city elements, and player-inspired artwork.
The Pace
A 4-person crew ran the line for 12 hours a day, working across 3 heat presses, 2 sublimation printers, 1 laptop, and 3 iPads to keep design and production moving together.
The Loop
Guests built their tote design on iPads at the design station using an in-house customization app. Once submitted, the on-site team sublimated and heat pressed each design in front of them. Fans lined the riverwalk to watch their own bag come off the press before taking it home.
The Brief
AT&T and the WNBA wanted a hands-on activation for All-Star Weekend that let fans walk away with something personal, not just branded swag. Setting it along the Chicago riverwalk with a build-your-own tote experience gave fans a reason to line up and a piece of the weekend to keep.
Make Merch The Experience.
