World Cup – Team USA Roster Reveal

New York City, New York

May 28, 2026

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Revealing Team USA's roster in style.

USA soccer team T-shirts for 2026 World Cup roster reveal.

Happy fan holding USA soccer team T-shirt on bridge.

US Soccer team roster reveal setup for 2026 World Cup.

Two women holding Team USA World Cup T-shirts outdoors with Brooklyn Bridge in background.

The Lowdown

8/hrsThroughput

1,000Custom pieces

live heat-press t-shirt customizationCustomization

6Person crew

The Run

Fans designed their own USMNT-inspired t-shirts on site, picking from a lineup of exclusive graphics before handing off blanks to the crew for printing.

The Pace

Heat presses ran nonstop through the event, turning blank tees into finished merch as fast as fans could choose their designs.

The Loop

Supporters lined up at Pier 17, picked exclusive USMNT graphics, and watched their shirts get pressed on the spot. They walked away wearing their custom tee before the night ended, with the Manhattan skyline and East River sunset as the backdrop.

The Brief

M+C Saatchi Group wanted fans to leave the USMNT World Cup roster reveal with something more than memories, so they brought in live customization to turn the moment into wearable merch. It landed: fans left Pier 17 wearing shirts that captured the exact moment Team USA’s 2026 World Cup journey began.

Make Merch The Experience.