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Revealing Team USA's roster in style.
The Lowdown
8/hrsThroughput
1,000Custom pieces
live heat-press t-shirt customizationCustomization
6Person crew
The Run
Fans designed their own USMNT-inspired t-shirts on site, picking from a lineup of exclusive graphics before handing off blanks to the crew for printing.
The Pace
Heat presses ran nonstop through the event, turning blank tees into finished merch as fast as fans could choose their designs.
The Loop
Supporters lined up at Pier 17, picked exclusive USMNT graphics, and watched their shirts get pressed on the spot. They walked away wearing their custom tee before the night ended, with the Manhattan skyline and East River sunset as the backdrop.
The Brief
M+C Saatchi Group wanted fans to leave the USMNT World Cup roster reveal with something more than memories, so they brought in live customization to turn the moment into wearable merch. It landed: fans left Pier 17 wearing shirts that captured the exact moment Team USA’s 2026 World Cup journey began.
Make Merch The Experience.
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