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Celebrating high earners at high altitudes with custom engraved Stanley tumblers.
The Lowdown
High altitude, heavy hitters, and nonstop stoke—Zumiez 100K 2025 was everything it’s cracked up to be and then some. Tucked into the mountains of Keystone, this invite-only celebration brought together Zumiez’s top-performing sales stars for a few unforgettable days of snow, sound, and serious culture. Between laps on the mountain, athlete meet-ups, and late-night parties, the energy never dipped.
Stanley pulled up with a moment that instantly became a must-hit stop. Inside the action, our live customization crew set up shop with an arsenal of X-Tool laser engravers and got straight to work. Attendees stepped up, picked their tumbler, and watched as we etched clean, permanent designs directly into the steel—turning an already iconic Stanley cup into a one-of-one badge of honor.
Engraving 2,000 tumblers in the middle of a high-octane mountain party is no small feat, but our team thrived in the chaos. The machines stayed hot, the line stayed moving, and the vibe stayed sky-high. Every finished tumbler left in someone’s hand felt like a trophy—something earned, not just given.
Zumiez 100K isn’t about slowing down, and neither are we. From first engraving to last call, this activation matched the momentum of the weekend perfectly: bold, fast, and built for the people who make the culture move.
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