Taking Angelenos on a trip they'll never forget with postcards from imaginary places.
The Lowdown
The vibrant streets of Abbot Kinney Blvd. in Venice Beach, California, were buzzing with excitement as two creative powerhouses, Family Industries and Away, joined forces for an unforgettable pop-up experience. The scene was set with a retro Airstream trailer, ready to take visitors on a journey beyond their wildest dreams.
At the heart of the event was our live customization team, ready with had a magical surprise for the eager patrons lining up outside the trailer. Guests were greeted by our team and given the opportunity to receive a postcard from absolutely anywhere they could dream of… and we mean ANYWHERE!
Visitors’ adventure began with a simple questionnaire that allowed them to unleash their imaginations and dream up unique, other worldly destinations. From tropical islands to houses made of pink clouds, no idea was off-limits. Armed with cutting-edge AI technology, our team took the questionnaires and worked their digital wizardry, transforming dreams into breathtakingly realistic images. Jaws dropped as visitors witnessed their imagined destinations materialize before their eyes, rendered with astonishing detail and vibrant colors. The synergy of human creativity and artificial intelligence was truly a sight to behold. But the experience didn’t end there.
Once the stunning images were created, our customization experts then took those awe-inspiring images and transformed them into tangible, high-quality postcards; beautifully printed by our team inside their vintage Airstream. Smiles reached from ear to ear as visitors got to hold their wild ideas in the palm of their hand. More than just a pop-up, these postcards were a tribute to the power of imagination and the magic of personalized experiences.