Making fans feel like All-Stars at the 2023 WNBA All-Star Game.
Under the vibrant lights of Las Vegas, a thrilling collaboration with American Express unfolded, giving way to an unforgettable experience at the 2023 WNBA All-Star Weekend. Inside the magnificent Mandalay Bay Hotel, the heart of the action awaited at WNBA Live, where fans could immerse themselves in the world of the WNBA.
The electrifying atmosphere bounced off the walls, as fans made their way to the American Express WNBA All-Star Experience where they were treated to basketball competitions, and the unique opportunity to customize their own pair of shoe lace tags. Our remarkable customization station became a hub of creativity as attendees embarked on a journey to elevate their shoe game like never before.
Enthusiasm filled the air as fans engaged with our exclusive customization tool, unlocking a world of possibilities to stylize their kicks. With each tap and swipe, fans meticulously crafted their vision, and eagerly awaited the results. Once they were finished using our app, the awe-inspiring laser engraving machines took center stage. With astonishing precision and speed, they etched fans’ designs onto each shoe tag, right before their very eyes. In a matter of seconds, custom creations were born, radiating an undeniable charm and reflecting the passion and style of their owners.
Throughout the WNBA All Star Weekend, our collaboration with American Express transformed the landscape of fan engagement. Even the record breaking three point contest champion Sabrina Ionescu stopped by to snag a pair of custom shoe tags. The 2023 WNBA All Star Weekend in Las Vegas became a tapestry of glistening shoe lace tags, where fans were made to feel like they were the true all-stars.