Heat Press


San Diego, CA
Mar 9, 2024
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CeraVe at AAD Annual Meeting

Summer style without the sun burn.

Customized UPF Tees by CeraVe
Our live team operating heat presses, customizing CeraVe UPF tees with attendees' names

The Lowdown

The American Academy of Dermatology‘s Annual Meeting in San Diego, California, buzzed with excitement and anticipation as attendees flocked to the CeraVe booth for a one-of-a-kind experience. Collaborating with our live customization team, CeraVe offered personalized, sun-protective long sleeve tees, becoming the weekend’s most sought-after giveaway.

Lines wrapped around the convention center floor as eager guests eagerly awaited their chance to snag one of our exclusive tees. Once at the booth, attendees dove into our mobile customization app, adding their names to CeraVe-branded UPF tees with enthusiasm and flair.

With state-of-the-art heat presses and vinyl stickers, our live team brought people’s ideas to life, transforming each tee into a personalized masterpiece. Despite the long lines persisting throughout the weekend, attendees were willing to wait it out for this coveted giveaway, making it a standout highlight of the AAD Annual Meeting.

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